S.M.A.R.T.

Weather it’s in your personal life, or business life, I think we can all agree having goals is essential.  However, I still see a lot of confusion around how to set those goals.  I learned the acronym S.M.A.R.T. a while back and thought I’d share.

The S stands for specific. The more specific you can be in your description of the goal the higher probability you’ll achieve it.  For example, instead of, “I want to be rich,” it can be, “I want to make $30,000 a month for the next 10 years by doing xyz.”  Some good questions you can ask to help, “What exactly do I want?  When do I want it? Where? How?”

The next letter M stands for measurable. Measurable means identifying exactly what it is you want, and how you’ll know when you reach your goal.  Instead of, I want to win a sales award.  It might look like I will run x number of appointments every week, to produce x amount of production each month, to win Salesman of the Year by January 2020.

The A stands for attainable. This is a tricky one, you definitely want to shoot for the stars but if you’re not willing to put the time, or effort it takes to achieve it, then it’s not attainable.  If you want to make a million dollars in 2020 but there is zero possibility of doing that in your current job and you’re doing nothing on the side to earn income, then that’s probably not an attainable goal.  You certainly want to stretch, but, no matter how hard I try I won’t be 7ft tall.  I’m 6’4 and done growing in case you’re curious.

The next letter is R, it stands for relevant. The main question here is, why do you want to reach it?  If your goal is to run your own business by December 2019, but it takes three employees to do that and you don’t want to be a boss, you may need to reevaluate your goal.  Think, why do I want to reach this goal?

The last letter, T, stands for timely. This means install deadlines.  For most people deadlines are what make you switch to action.  In sales it feels like 90% of the production is the last week of the month, so set some deadlines for your goals.  Be realistic and flexible, but you must have them.  Napolian Hill said this, “A goal is a dream with a deadline.”

I hope this helped, and please feel free to share some of your S.M.A.R.T. goals in the comment section below. Remember a goal not written down is only a wish.

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